Consumer and Retail
Flipkart's small-town push for big billion sale
22 Sep 2017
A few weeks before the Big Billion Day's sale began, Flipkart’s team handling the crucial smartphone category did a survey among customers to know what they are looking for in terms of products, offers, and prices, according to Arvind Charanyan and Abhaya Srivatsan, members of Flipkart’s smartphones team. Both were perched on a mattress at their head office in Bengaluru two days before the sale began on September 20, looking sleep-deprived.
Featured business unit: PGA Labs
This article was originally published on ET Rise. Read more.
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