Bombay Shaving Company’s Deshpande: Want to operate like a proper FMCG company

News broke earlier today of British multinational consumer goods firm Reckitt Benckiser (RB) leading a Rs 45 crore funding round in Visage Lines Personal Care, which owns personal grooming brand Bombay Shaving Company. Several individual HNIs, including Anjali Bansal from Avaana Capital, also participated in the round. The investment by RB marks the fifth round of financing for the company, which has earlier seen investments from the likes of Sixth Sense Venture Partners and Colgate-Palmolive. Bombay Shaving Company was founded in 2016 by Shantanu Deshpande, a former McKinsey & Co consultant. According to business research firm PGA Labs, the men’s grooming market in India is expected to be worth around $5.5 billion by the end of the year.

 The full article was originally published on Moneycontrol