The Story Of Zomato's Eternal Tech-Led Expansion

Consumer and Internet "Superapps in India has not really worked out as customer experience is not great. Further, customers in India want low-touch services," says Madhur Singhal, managing partner at consumer and internet at Praxis Global Alliance, said. "The idea to have multiple apps/brands stems from the thought to have a brand stand for a specific thing in the consumer's mind and compete with its own set of competition for mind share."While China has superapps like WeChat and Alipay, which offer the same platform for messaging, social media, and food delivery, Eternal's approach is more tailor-made for Indian services. Also, the company, which recently entered the elite club of Sensex 30, is also emerging into a diversified tech company, say experts.

Read more in NDTV Profit: The Story Of Zomato's Eternal Tech-Led Expansion