50% of Gen Z spend on essentials, 20% on experiences like travel and live events, says Praxis report

Consumer and Internet The whitepaper, launched this April, provides a deep dive into how India’s Gen Z and Gen Alpha cohorts are redefining consumer behavior, brand engagement, and the expectations shaping today’s marketplace. With 1 in 5 Gen Z-ers globally living in India and the generation projected to form over 30% of the national workforce by 2030, their impact on commerce, culture, and communication is both immediate and profound. The report urges brands to realign strategies with the values and preferences of these digitally native, purpose-driven generations.<div><br></div><div><br></div><div><a href="https://mediabrief.com/50-of-gen-z-spend-on-essentials-20-on-experiences-like-travel-and-live-events-says-praxis-report/">MediaBrief</a></div>