Consumer and Internet
10-min delivery boom: Companies to watch out for profit, regulatory hiccups
01 Jan 2025
From stocking up on breakfast staples milk and eggs, packs of noodles and chips to satisfy midnight cravings and buying iPhone 16 at the tap of their smartphones, Indians shopped their way through quick commerce platforms last year.
10-minute deliveries will continue to be the flavour of 2025 as companies add more categories, expanding consumer use cases; people especially in the bigger metros do not mind paying some extra amount to get grocery and other supplies delivered at their doorstep and save up on time. But as players spend billions of dollars to scale up and enter smaller cities, all of which may not fetch high returns on investment, their profitability may come under pressure.