How does Maruti drive ahead of its rivals even in a pandemic? Ask its retail twins, Nexa and Arena
17 Sep 2020
The Nexa brand not only helped Maruti move up the value chain but also provided better margins due to the higher prices of cars it houses. The Arena network, on the other hand, lifted the small-car buying experience for an average Maruti buyer. But does it make sense to have a twin distribution model? Latest numbers show it does.

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