Rate card benchmarking for a global non profit Media player

Context

• Client Description: A global non-profit media company 
• Opportunity: The client that aspired to improve living standards and uplift women in emerging markets wanted to enter India and was looking for impactful media partners across the spectrum. The client wanted to understand the typical rates for different type of content production and distribution

Our Approach

• We laid out the value chain across different media formats and listed target companies for benchmarking in each value chain segment
• Conducted >100 primary interviews and exhaustive secondary research to create the rate cards

Praxis Value Delivered

• Client successfully understood the different cost levels across different media formats and activities
• This enabled the client to put together a successful market entry strategy for India